Using Porter's 5 - forces model, explain and evaluate the business competitiveness and industry strategic impact of a famous coffee chain in Malaysia known as Starbucks.
Using Porter's 5 - forces model, explain and evaluate the business competitiveness and industry strategic impact of a famous coffee chain in Malaysia known as Starbucks.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Using Porter's 5 - forces model, explain and evaluate the business competitiveness and industry strategic impact of a famous coffee chain in Malaysia known as Starbucks.

Transcribed Image Text:Porter 5 Forces
Strategic
Details
Industry
Significant
Profitability
(High/Low)
(High/Low)
Rivalry among
There are a huge number of
companies offering the same
products.
Competing Firms
• Firms compete for market share
in a saturated market.
• Low barriers to entry.
• Easy for new firms to enter the
industry as the initial
investment is not very high
Potential Entry of
New Competitors
and government deregulation.
Potential
There are a lot of substitute in
Development of
market
Substitute Products
Bargaining Power of
There are a huge number of
Suppliers
suppliers with low switching
costs for firms to change their
suppliers.
• Customers can easily find any
substitutes for that specific
Bargaining Power of
Buyers
items.
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