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Using Porter's 5 - forces model, explain and evaluate the business competitiveness and industry strategic impact of a famous coffee chain in Malaysia known as Starbucks.

Using Porter's 5 - forces model, explain and evaluate the business competitiveness and industry strategic impact of a famous coffee chain in Malaysia known as Starbucks.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Using Porter's 5 - forces model, explain and evaluate the business competitiveness and industry strategic impact of a famous coffee chain in Malaysia known as Starbucks.

Porter 5 Forces Strategic Details Industry Significant Profitability (High/Low) (High/Low) Rivalry among There are a huge number of companies offering the same products. Competing Firms • Firms compete for market share in a saturated market. • Low barriers to entry. • Easy for new firms to enter the industry as the initial investment is not very high Potential Entry of New Competitors and government deregulation. Potential There are a lot of substitute in Development of market Substitute Products Bargaining Power of There are a huge number of Suppliers suppliers with low switching costs for firms to change their suppliers. • Customers can easily find any substitutes for that specific Bargaining Power of Buyers items.
Transcribed Image Text:Porter 5 Forces Strategic Details Industry Significant Profitability (High/Low) (High/Low) Rivalry among There are a huge number of companies offering the same products. Competing Firms • Firms compete for market share in a saturated market. • Low barriers to entry. • Easy for new firms to enter the industry as the initial investment is not very high Potential Entry of New Competitors and government deregulation. Potential There are a lot of substitute in Development of market Substitute Products Bargaining Power of There are a huge number of Suppliers suppliers with low switching costs for firms to change their suppliers. • Customers can easily find any substitutes for that specific Bargaining Power of Buyers items.
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