Using an exponential smoothing model with an alpha value of 0.30, estimate the smoothed value calculated as of the end of 2012. Use the average demand for 2005 through 2007 as your initial forecast for 2008, and then smooth the forecast forward to 2012.

Practical Management Science
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Chapter2: Introduction To Spreadsheet Modeling
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The number of cases of merlot wine sold by the Connor Owen winery in an eight-year period is as follows:

 

YEAR CASES OF
MERLOT WINE
2005 321
2006 407
2007 449
2008 507
2009 409
2010 551
2011 461
2012 427
 

 

Using an exponential smoothing model with an alpha value of 0.30, estimate the smoothed value calculated as of the end of 2012. Use the average demand for 2005 through 2007 as your initial forecast for 2008, and then smooth the forecast forward to 2012.

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