Use the following information to answer the question: 1008 ("Law on the Regime Applicable to Coca and Raymi and Associates is a medium-sized company headquartered in La Paz, Bolivia. The organization works with a collective of cocaleros (coca farmers) in the Chapare highland region. Bolivian Controlled Substance", 1988) permits up to 12,000 hectares of coca cultivation for traditional consumption and other legal uses. Coca has been used indigenously for centuries as a stimulant to overcome fatigue, hunger and thirst and to counteract altitude sickness. Local homeopathic uses of coca include the treatment of diabetes and osteoporosis. The leaves can be chewed, or infused in a tea. Coca is exported legally worldwide as a compound widely used in the cosmetics industry, and decocainized coca is a flavoring used by Coca-Cola. Bolivians also make a coca leaf liqueur that is becoming increasingly popular. The current President, the first indigenous president to hold office, supports the decriminalization of coca cultivation and the nationalization of natural resources Raymi has established a distillery In La Paz, where it produces a liqueur branded as "Tinku", which has enjoyed strong domestic sales. Specialty Importers in Brussels, Amsterdam and London are interested in Importing Bolivian coca leaf liqueur. Currently, the only product available on the market is distilled by a Dutch company, which uses coca leaves shipped directly to the distillery. Because of the high rates that the Dutch company must pay to ensure the safe delivery of raw coca leaves, the price of the product is higher than the one at which Raymi could sell Tinku in that market. Raymi and Associates is eager to begin exporting a 100 percent Bolivian product. Executives at Raymi have initiated some limited trade research to begin exporting to Belgium, where demand appears to be the highest. They want to understand market conditions and risks, consumption demands, market share and growth in demand for exotic liqueurs in Belgium. When Raymi and Associates design its research objectives specific to the export opportunity to sell coca leaf liqueur in Belgium, it will want to examine the lifestyle patterns and demographics of those people most likely to consume Tinku. What information will it be investigating? OA) Cultural preferences OB) Belgium's economic indicators OC) Market size OD) Social organization
Use the following information to answer the question: 1008 ("Law on the Regime Applicable to Coca and Raymi and Associates is a medium-sized company headquartered in La Paz, Bolivia. The organization works with a collective of cocaleros (coca farmers) in the Chapare highland region. Bolivian Controlled Substance", 1988) permits up to 12,000 hectares of coca cultivation for traditional consumption and other legal uses. Coca has been used indigenously for centuries as a stimulant to overcome fatigue, hunger and thirst and to counteract altitude sickness. Local homeopathic uses of coca include the treatment of diabetes and osteoporosis. The leaves can be chewed, or infused in a tea. Coca is exported legally worldwide as a compound widely used in the cosmetics industry, and decocainized coca is a flavoring used by Coca-Cola. Bolivians also make a coca leaf liqueur that is becoming increasingly popular. The current President, the first indigenous president to hold office, supports the decriminalization of coca cultivation and the nationalization of natural resources Raymi has established a distillery In La Paz, where it produces a liqueur branded as "Tinku", which has enjoyed strong domestic sales. Specialty Importers in Brussels, Amsterdam and London are interested in Importing Bolivian coca leaf liqueur. Currently, the only product available on the market is distilled by a Dutch company, which uses coca leaves shipped directly to the distillery. Because of the high rates that the Dutch company must pay to ensure the safe delivery of raw coca leaves, the price of the product is higher than the one at which Raymi could sell Tinku in that market. Raymi and Associates is eager to begin exporting a 100 percent Bolivian product. Executives at Raymi have initiated some limited trade research to begin exporting to Belgium, where demand appears to be the highest. They want to understand market conditions and risks, consumption demands, market share and growth in demand for exotic liqueurs in Belgium. When Raymi and Associates design its research objectives specific to the export opportunity to sell coca leaf liqueur in Belgium, it will want to examine the lifestyle patterns and demographics of those people most likely to consume Tinku. What information will it be investigating? OA) Cultural preferences OB) Belgium's economic indicators OC) Market size OD) Social organization
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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