Use preemptive goal programming to determine GI's production and financial strategy

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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“Good Intentions” (GI) company produces two products, which it sells on both a cash and credit basis. Revenues from credit sales will not have been received but are included in determining profit earned during the current six-month period. Sales during the next six months can be made either from units produced during the next six months or from the beginning inventory. Relevant information about products one and two is as follows.

During the next six months, at most 150 units of product type 1 can be sold on a cash basis, and at most 100 units of product 1 can be sold on a credit basis. It costs £35 to produce each unit of product type 1, and each sells for £40. A credit sale of a unit of product 1 yields £0.50 less profit than a cash sale (because of delays in receiving payment). Two hours of production time are needed to produce each unit of product 1. At the beginning of the six-month period, 60 units of product 1 are in the inventory.

During the next six months, at most 175 units of product type 2 can be sold on a cash basis, and at most 250 units of product type 2 can be sold on a credit basis. It costs £45 to produce each unit of product type 2, and each sells for £52.5. A credit sale of a unit of product type 2 yields £1 less profit than a cash sale. Four hours of production time are needed to produce each unit of product type 2. At the beginning of the six-month period, 30 units of product type 2 are in the inventory.

During the next six months, GI has 1000 hours for production available. At the end of the next six months, GI incurs a 10% holding cost on the value of ending inventory (measured relative to production cost). An opportunity cost of 5% is also assessed against any cash on hand at the end of the six-month period.

 

Formulate and solve a linear programming model that yields GI's maximum profit during the next six months. What is GI's ending inventory position? Assuming an initial cash balance of £0 pounds, what is GI's ending cash balance? 

  • Since an ending inventory and cash position of £0 is undesirable (for ongoing operations), GI is considering other options. At the beginning of the six-month period, GI can obtain a loan (secured by ending inventory) that incurs an interest cost equal to 5% of the value of the loan. The maximum value of the loan is 75% of the value of the ending inventory. The loan will be repaid one year from now. GI has the following goals (listed in order of priority):

Goal 1: Make the ending cash balance of GI come as close as possible to £75.

Goal 2: Make profit come as close as possible to the profit level obtained in part (b).

Goal 3: At any time, GI's current ratio is defined to be:

(GI’s assets)/(Gi’s liabilities)

Assuming initially that current liabilities equal £150, six months from now GI's current ratio will equal:

(CB + AR + EI)/(150 + Size of loan)

where CB is the ending cash balance, AR is the value of accounts receivable, and EI is the value of the ending inventory. Six months from now, GI desires the current ration to be as close as possible to 2.

Use preemptive goal programming to determine GI's production and financial strategy. 

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