Green Thumb, a manufacturer of lawn care equipment has introduced a new product.  Each unit cost $150 to manufacture, and the introductory price is to be $200.  At this price, the anticipated demand is normally distributed, with a mean of 100 and a standard deviation of 40.  Any unsold units at the end of the season are unlikely to be very valuable and will be disposed of in a fire sale for $50 each.  It costs $20 to hold a unit in inventory for the entire season. If the manufacturing costs decrease, how does this affect the optimal number of units to manufacture and the cycle service level? *Note you can construct a graph if you prefer. What is the expected profit from this policy? (Using excel formulas from the text) On average, how many customers does Green Thumb expect to turn away because of stocking out? (hint: computed expected number of units that are understocked).

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Green Thumb, a manufacturer of lawn care equipment has introduced a new product.  Each unit cost $150 to manufacture, and the introductory price is to be $200.  At this price, the anticipated demand is normally distributed, with a mean of 100 and a standard deviation of 40.  Any unsold units at the end of the season are unlikely to be very valuable and will be disposed of in a fire sale for $50 each.  It costs $20 to hold a unit in inventory for the entire season.

  1. If the manufacturing costs decrease, how does this affect the optimal number of units to manufacture and the cycle service level? *Note you can construct a graph if you prefer.
  2. What is the expected profit from this policy? (Using excel formulas from the text)
  3. On average, how many customers does Green Thumb expect to turn away because of stocking out? (hint: computed expected number of units that are understocked).
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