Unions have experienced a steady decline in membership over several decades across the globe. In Jamaica, this is also quite noticeable and changing attitudes about their relevance in an environment of increasing change has added another layer to how they are perceived. You are a consultant, hired by The New Dimension Union (NDU) to help with rebranding and boosting their visibility during Covid19. Recognizing the cultural shift and a returning appetite for representation, discuss the following: (a) Identify (3) three interests of Millennials and Gen Zs in a swiftly changing work environment. Develop a strategy that the union should advance to attract this untapped pool. (b) How can the inclusion of young adults in top tier leadership roles within the union be increased and what are the likely benefits to be had from the approaches identified? (Identify and discuss 2 approaches with expected benefits)
Unions have experienced a steady decline in membership over several decades across the globe. In Jamaica, this is also quite noticeable and changing attitudes about their relevance in an environment of increasing change has added another layer to how they are perceived. You are a consultant, hired by The New Dimension Union (NDU) to help with rebranding and boosting their visibility during Covid19. Recognizing the cultural shift and a returning appetite for representation, discuss the following:
(a) Identify (3) three interests of Millennials and Gen Zs in a swiftly changing work environment. Develop a strategy that the union should advance to attract this untapped pool.
(b) How can the inclusion of young adults in top tier leadership roles within the union be increased and what are the likely benefits to be had from the approaches identified? (Identify and discuss 2 approaches with expected benefits)
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