Understanding of environment by business managers enables them not only to identify and evaluate but also to react to the forces external to their firm. In light of the statement, explain by giving any five points why in the present-day competitive market, it is essential for a business enterprise to remain alert and aware of its environment.
Understanding of environment by business managers enables them not only to identify and evaluate but also to react to the forces external to their firm. In light of the statement, explain by giving any five points why in the present-day competitive market, it is essential for a business enterprise to remain alert and aware of its environment.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Understanding of environment by business managers enables them not only to identify and evaluate but also to react to the forces external to their firm. In light of the statement, explain by giving any five points why in the present-day competitive market, it is essential for a business enterprise to remain alert and aware of its environment.
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