Under Armour is reviewing its decision to enter some foreign markets. Read the actions that Under Armour is taking and match them to the four sets of crietria used to asses a country's market. Tariff Power Distance Real Income Transportation Real Income Economic analysis using metrics Sociocultural analysis Infrastructure and technology Government actions
Under Armour is reviewing its decision to enter some foreign markets. Read the actions that Under Armour is taking and match them to the four sets of crietria used to asses a country's market. Tariff Power Distance Real Income Transportation Real Income Economic analysis using metrics Sociocultural analysis Infrastructure and technology Government actions
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Country Market Assessment-Under
Armour Apparel
Under Armour is at the forefront of its industry producing performance apparel for men, women, and youth. The company provides
products from everyday wear to just about any sport activity in virtually all climates and conditions. The company has made itself
known over the past 10 years by putting quality first for its customers. Headquartered in Baltimore, Maryland, Under Armour continues
to grow as a strong competitor in the industry with offices located in many areas of the world, including Denver, Colorado; Toronto,
Canada; Hong Kong, China; and London, England. You will be reviewing some of the steps Under Armour makes when it begins to
enter a foreign market.
Firms must assess the viability of various potential foreign markets before choosing to enter. Four sets of criteria are necessary to
assess a country's market. They are economic analysis, infrastructure and technological analysis, government actions or inactions, and
sociocultural analysis. Information about these four areas offers marketers a more complete picture of a country's potential as a viable
market for products and services.
Under Armour is reviewing its decision to enter some foreign markets. Read the actions that Under Armour is taking
and match them to the four sets of crietria used to asses a country's market.
Tariff
Power Distance
Real Income
Transportation
Real Income
Economic
analysis
using metrics
Sociocultural
analysis
Infrastructure
and technology
Government
actions
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