Type of Data 2015 2016 Units of AIIPad produced and sold 800 900 Selling price $450 $430 Pounds of direct material used 3,200 3,300 Direct material cost per pound $35 $35 Manufacturing capacity in units 12,000 11,000 Total conversion costs $1,800,000 $1,650,000 Conversion cost per unit of capacity $150 $150 Selling and customer service capacity customers 90 customers Total selling and customer service costs $495,000 $495,000 Selling and customer service capacity cost and customer $500 $550 Assuming Titan had 70 customers in 2015 and 80 customers in 2016, calculate the operating income of Titan for 2015 and 2016; Particulars 2015 2016 Revenue; 800*450;900*430 360,000 387,000 Direct Material Cost 3200*35;3300*35 112,000 115,500 Conversion Cost 1,800,000 1,650,000 Selling and Customer Service cost 495,000 495,000 Total Cost 2,407,000 2,260,500 Profit/Loss (2,047,000) (1,873,500) Suppose that during 2016, the overall market for AllPads grew 3%. The decrease in the selling price of the AllPad and increase in market share (that is, sales increases greater than 3%) are the result of Titan’s strategic actions. Calculate how much of the change in operating income from 2015 to 2016 is due to the industry market size factor, product differentiation, and cost leadership. How does this relate to Titan’s strategy and its success in implementation? Explain.
|
Type of Data |
2015 |
2016 |
|
Units of AIIPad produced and sold |
800 |
900 |
|
Selling price |
$450 |
$430 |
|
Pounds of direct material used |
3,200 |
3,300 |
|
Direct material cost per pound |
$35 |
$35 |
|
Manufacturing capacity in units |
12,000 |
11,000 |
|
Total conversion costs |
$1,800,000 |
$1,650,000 |
|
Conversion cost per unit of capacity |
$150 |
$150 |
|
Selling and customer service capacity |
customers |
90 customers |
|
Total selling and customer service costs |
$495,000 |
$495,000 |
|
Selling and customer service capacity cost and customer |
$500 |
$550 |
Assuming Titan had 70 customers in 2015 and 80 customers in 2016,
- calculate the operating income of Titan for 2015 and 2016;
Particulars 2015 2016
Revenue; 800*450;900*430 360,000 387,000
Direct Material Cost 3200*35;3300*35 112,000 115,500
Conversion Cost 1,800,000 1,650,000
Selling and Customer Service cost 495,000 495,000
Total Cost 2,407,000 2,260,500
Suppose that during 2016, the overall market for AllPads grew 3%. The decrease in the selling price of the AllPad and increase in market share (that is, sales increases greater than 3%) are the result of Titan’s strategic actions.
- Calculate how much of the change in operating income from 2015 to 2016 is due to the industry market size factor, product differentiation, and cost leadership. How does this relate to Titan’s strategy and its success in implementation? Explain.
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