Two bookstores, Barne's Books and Jenson Reads, are competing for customers. Barne's could run no promotion (first row), a "get three books for the price of one" deal (second row), or give away a free copy of "Math Jokes 4 Mathy Folks" with every purchase (third row). Jenson's, on the other hand, could run no promotion (first column), a "get two books for the price of one" deal (second column), or a "get three books for the price of two" deal (third column). Based on this knowledge, the big-wigs at Barne's come up with the following payoff matrix (where each entry represents the number of customers, in thousands, they expect to gain from Jenson's): 0-60-40 P = 30 20 10 20 0 15 Jenson's let slip that there's a 20% chance of running the "two-for-one" deal and a 40% chance of running the "three-for-two" deal. In light of this information, what strategy should Barne's

Two bookstores, Barne's Books and Jenson Reads, are competing for customers. Barne's could run no promotion (first row), a "get three books for the price of one" deal (second row), or give away a free copy of "Math Jokes 4 Mathy Folks" with every purchase (third row). Jenson's, on the other hand, could run no promotion (first column), a "get two books for the price of one" deal (second column), or a "get three books for the price of two" deal (third column). Based on this knowledge, the big-wigs at Barne's come up with the following payoff matrix (where each entry represents the number of customers, in thousands, they expect to gain from Jenson's): 0-60-40 P = 30 20 10 20 0 15 Jenson's let slip that there's a 20% chance of running the "two-for-one" deal and a 40% chance of running the "three-for-two" deal. In light of this information, what strategy should Barne's

Exploring Economics

8th Edition

ISBN:9781544336329

Author:Robert L. Sexton

Publisher:Robert L. Sexton

Chapter14: Monopolistic Competition And Product Differentiation

Section: Chapter Questions

Problem 10P

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