Robert has a passion for making ice cream. Assume that ice cream parlors have a market structure of monopolistic competition. Between the local Amy's, Cold Stone Creamery, Marble Slab, Ben & Jerry's, and Baskin Robbins, he has an uphill battle to break into the local ice cream market. Robert is considering various strategies to differentiate his ice cream shop, JubJub's, so that he can garner some market power. Indicate the value of each suggestion. a. Making ice cream using fresh organic milk and fruit, something none of the other competitors are doing. help Robert differentiate his ice cream. b. Opening JubJub's next to "The Triangle," an area with an elementary school, a middle school, and a high 5 minutes away help Robert differentiate his ice cream. c. Carrying only the exact same flavors, with the same names, as his competitors his ice cream. d. Pricing JubJub's ice cream at $100 a scoop to appeal to the luxury crowd cream. will will not help Robert differentiate help Robert differentiate his ice ח

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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Robert has a passion for making ice cream. Assume that ice cream parlors have a market structure of monopolistic
competition. Between the local Amy's, Cold Stone Creamery, Marble Slab, Ben & Jerry's, and Baskin Robbins, he has an
uphill battle to break into the local ice cream market.
Robert is considering various strategies to differentiate his ice cream shop, JubJub's, so that he can garner some market
power. Indicate the value of each suggestion.
a. Making ice cream using fresh organic milk and fruit, something none of the other competitors are doing.
help Robert differentiate his ice cream.
b. Opening JubJub's next to "The Triangle," an area with an elementary school, a middle school, and a high
5 minutes away
help Robert differentiate his ice cream.
c. Carrying only the exact same flavors, with the same names, as his competitors
his ice cream.
d. Pricing JubJub's ice cream at $100 a scoop to appeal to the luxury crowd
cream.
will
will not
help Robert differentiate
help Robert differentiate his ice
ח
Transcribed Image Text:Robert has a passion for making ice cream. Assume that ice cream parlors have a market structure of monopolistic competition. Between the local Amy's, Cold Stone Creamery, Marble Slab, Ben & Jerry's, and Baskin Robbins, he has an uphill battle to break into the local ice cream market. Robert is considering various strategies to differentiate his ice cream shop, JubJub's, so that he can garner some market power. Indicate the value of each suggestion. a. Making ice cream using fresh organic milk and fruit, something none of the other competitors are doing. help Robert differentiate his ice cream. b. Opening JubJub's next to "The Triangle," an area with an elementary school, a middle school, and a high 5 minutes away help Robert differentiate his ice cream. c. Carrying only the exact same flavors, with the same names, as his competitors his ice cream. d. Pricing JubJub's ice cream at $100 a scoop to appeal to the luxury crowd cream. will will not help Robert differentiate help Robert differentiate his ice ח
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