TV advertising agencies face increasing challenges in reaching audience members because viewing TV programs via digital streaming is gaining in popularity. The Harris poll reported on November 13, 2012, that 53% of 2343 American adults surveyed said they have watched digitally streamed TV programming on some type of device. a. Calculate and interpret a confidence interval at the 99% confidence level for the proportion of all adult Americans who watched streamed programming up to that point in time. b. What sample size would be required for the width of a 99% CI to be at most .05 irrespective of the value of p?

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TV advertising agencies face increasing challenges in reaching audience members because viewing TV
programs via digital streaming is gaining in popularity. The Harris poll reported on November 13, 2012,
that 53% of 2343 American adults surveyed said they have watched digitally streamed TV programming
on some type of device.
a. Calculate and interpret a confidence interval at the 99% confidence level for the proportion of all
adult Americans who watched streamed programming up to that point in time.
b. What sample size would be required for the width of a 99% CI to be at most .05 irrespective of the
value of p?
Transcribed Image Text:TV advertising agencies face increasing challenges in reaching audience members because viewing TV programs via digital streaming is gaining in popularity. The Harris poll reported on November 13, 2012, that 53% of 2343 American adults surveyed said they have watched digitally streamed TV programming on some type of device. a. Calculate and interpret a confidence interval at the 99% confidence level for the proportion of all adult Americans who watched streamed programming up to that point in time. b. What sample size would be required for the width of a 99% CI to be at most .05 irrespective of the value of p?
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