TV ads A start-up company is about to market a new computer printer. It decides to gamble by running com-mercials during the Super Bowl. The company hopes that name recognition will be worth the high cost of the ads.The goal of the company is that over 40% of the publicrecognize its brand name and associate it with computerequipment. The day after the game, a pollster contacts420 randomly chosen adults and finds that 181 of themknow that this company manufactures printers. Wouldyou recommend that the company continue to advertiseduring Super Bowls? Explain.

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