Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Tree things marketers should do and three things they should not do relative to their ethical responsibility
Expert Solution
Step 1
Ethical marketing can be explained as the technique in which the company tries to market its goods or services but tries to do it in a very ethical and in a manner that is socially beneficial to the society.
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