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Total market of shampoos is $100 million in Canada. Top end segment accounts 30% of it. Your research indicates that 4% of these consumers will definitely buy brand and 10% will most probably buy the brand. Your brand has high quality. You forecasted revenue (Year 1) for the pro forma income statement should be

Total market of shampoos is $100 million in Canada. Top end segment accounts 30% of it. Your research indicates that 4% of these consumers will definitely buy brand and 10% will most probably buy the brand. Your brand has high quality. You forecasted revenue (Year 1) for the pro forma income statement should be

Essentials Of Investments
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Total market of shampoos is $100 million in Canada. Top end segment accounts for 30% of it. Your research indicates that 4% of these consumers will definitely buy yo brand and 10% will most probably buy the brand. Your brand has high quality. Your forecasted revenue (Year 1) for the pro forma income statement should be $ 4.0 million $1.2 million $ 14 million $4.2 million
Transcribed Image Text:Total market of shampoos is $100 million in Canada. Top end segment accounts for 30% of it. Your research indicates that 4% of these consumers will definitely buy yo brand and 10% will most probably buy the brand. Your brand has high quality. Your forecasted revenue (Year 1) for the pro forma income statement should be $ 4.0 million $1.2 million $ 14 million $4.2 million
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