A brand had a 20% dollar share at 12/31/20 and a 18% dollar share at 12/31/21. Additionally, the brand grew their SKU count by 12% from December 2020 to December 2021. 1. calculate the unit velocity - show all your work. 2. Discuss what your answer indicates. 3. what steps should the brand take next based on your answer?
A brand had a 20% dollar share at 12/31/20 and a 18% dollar share at 12/31/21. Additionally, the brand grew their SKU count by 12% from December 2020 to December 2021. 1. calculate the unit velocity - show all your work. 2. Discuss what your answer indicates. 3. what steps should the brand take next based on your answer?
Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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A brand had a 20% dollar share at 12/31/20 and a 18% dollar share at 12/31/21. Additionally, the brand grew their SKU count by 12% from December 2020 to December 2021.
1. calculate the unit velocity - show all your work.
2. Discuss what your answer indicates.
3. what steps should the brand take next based on your answer?
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