Topic : Managing in the Global Environment  Company Background : In 1963, Pacific Milk Industries (Malaya) Sdn Bhd (now Dutch Lady Malaysia) was set up, producing sweetened condensed milk in their present factory in Petaling Jaya. Generations in Malaysia have grown up with Dutch Lady. For years, they at Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) have made it their business to supply quality dairy nutrition products to the nation. Dutch Lady Milk Industries Berhad first established ourselves as a manufacturer of sweetened condensed milk in the 1960s in their factory in Petaling Jaya. More than 50 years have passed and they are still operating from the same production plant in Petaling Jaya, only they have expanded range of quality and delicious dairy products. Dutch Lady products, which include Dutch Lady Purefarm UHT milk, Friso Gold and formulated milk powder for children Dutch Lady Nutriplan with 5X DHA, are distributed to Peninsular and East Malaysia. In 1975, The name of the company was changed from Pacific Milk Industries to Dutch Baby Industries (Malaya) Berhad to avoid confusion in the trade and marketplace surrounding the name of the Company and its main product Dutch Baby Sweetened Condensed Milk. With a workforce of about 600-strong employees, Dutch Lady Malaysia makes it their mission to help Malaysians move forward in life with trusted dairy nutrition, and keep people healthy. In 2000, The Company changed its name from Dutch Baby Milk Industries (Malaya) Berhad to Dutch Lady Milk Industries Berhad, to be in line with its main brand Dutch Lady with a new commitment “Goodness for Life”, “ To Gain Knowledge” and “ To Gain Experience”. Owned by the Dutch parent company Royal Friesland Campina, they are constantly looking to innovate to further strengthen their position as a leading dairy company. Dutch Lady Malaysia's products are certified Halal by the Halal Hub Division of the Department of Islamic Development, Malaysia (JAKIM) and the relevant recognised Foreign Halal Certification Bodies and Authorities. They manufacturing processes reflect an understanding that Halal food and drinks are important to every Muslim consumer. Dutch Lady Malaysia is deeply committed to upholding these standards of Halal and to preserving customer confidence in every item that leaves the Dutch Lady Malaysia plant. As a Halal dairy products manufacturer, our production facilities are subject to regular routine, comprehensive site visits by JAKIM enforcement officers. Every local Dutch Lady product bears the official JAKIM Halal logo. Imported Dutch Lady products are certified Halal by the respective country of origin's Halal Certification Bodies recognised by JAKIM. Question: Task Environment: Set of forces and conditions that originate with suppliers, distributors, customers, and competitors and affect an organization's ability to obtain inputs and dispose of its outputs because they influence managers daily. State Environmental Intelligence - Task Environment of Dutch Lady Milk Industries Berhad Suppliers Individuals and organizations that provide an organization with the input resources that it needs to produce goods and services: * Raw materials * Component parts * Employees 1. 2. 3. 4. 5. Distributors Organizations that help other organizations sell their goods or services to customers. If distributors become so large and powerful that they can control customers' access to goods and services, they can threaten the organization by demanding changes to its goods and services 1. 2. 3. 4. 5. Customers Individuals and groups that buy the goods and services that an organization produces. Identifying an organization's main customers and producing the goods and services they want is crucial to organizational and managerial success 1.  2. 3. 4. 5. Competitors - Organizations that produce goods and services that are similar to the goods and services produced by another organization. - A high level of rivalry typically results in price competition, and falling prices reduce revenues and profits 1.  2. 3. 4. 5.