To satisfy the needs of people living in small towns, the president of a department store chain located her stores away from the larger cities. It could be said that the president had a strategy to locate in: A) abundant trade areas B) understored trade areas C) undersaturated trade areas D) overstored trade areas E) urban trade areas

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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To satisfy the needs of people living in small towns, the president of a department
store chain located her stores away from the larger cities. It could be said that the
president had a strategy to locate in:
O A) abundant trade areas
B) understored trade areas
O C) undersaturated trade areas
D) overstored trade areas
OE) urban trade areas
Transcribed Image Text:To satisfy the needs of people living in small towns, the president of a department store chain located her stores away from the larger cities. It could be said that the president had a strategy to locate in: O A) abundant trade areas B) understored trade areas O C) undersaturated trade areas D) overstored trade areas OE) urban trade areas
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