To assess the effectiveness of a cola video ad for cola B, a random sample of 35 individuals from a target audience was selected to participate in a copy test. Participants viewed two ads, one of which was the ad being tested (cola B). Participants then answered a series of questions about how much they liked the ads. An adindex measure was created and shown in the accompanying table; the higher the adindex value, the more likeable the ad. State your findings and conclusions. Assume α = 0.05. H₁: HD <0 1 Determine the test statistic, tSTAT. ISTAT = (Round to two decimal places as needed.) Find the p-value for the test statistic. The p-value is. (Round to three decimal places as needed.) State your conclusion. Ho. There H₁: HD >0 sufficient evidence to conclude that the mean adindex ratings are higher for cola B than for cola A.
To assess the effectiveness of a cola video ad for cola B, a random sample of 35 individuals from a target audience was selected to participate in a copy test. Participants viewed two ads, one of which was the ad being tested (cola B). Participants then answered a series of questions about how much they liked the ads. An adindex measure was created and shown in the accompanying table; the higher the adindex value, the more likeable the ad. State your findings and conclusions. Assume α = 0.05. H₁: HD <0 1 Determine the test statistic, tSTAT. ISTAT = (Round to two decimal places as needed.) Find the p-value for the test statistic. The p-value is. (Round to three decimal places as needed.) State your conclusion. Ho. There H₁: HD >0 sufficient evidence to conclude that the mean adindex ratings are higher for cola B than for cola A.
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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