To assess the effectiveness of a cola video ad for cola B, a random sample of 35 individuals from a target audience was selected to participate in a copy test. Participants viewed two ads, one of which was the ad being tested (cola B). Participants then answered a series of questions about how much they liked the ads. An adindex measure was created and shown in the accompanying table; the higher the adindex value, the more likeable the ad. State your findings and conclusions. Assume α = 0.05. H₁: HD <0 1 Determine the test statistic, tSTAT. ISTAT = (Round to two decimal places as needed.) Find the p-value for the test statistic. The p-value is. (Round to three decimal places as needed.) State your conclusion. Ho. There H₁: HD >0 sufficient evidence to conclude that the mean adindex ratings are higher for cola B than for cola A.

MATLAB: An Introduction with Applications
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Author:Amos Gilat
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Chapter1: Starting With Matlab
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To assess the effectiveness of a cola video ad for cola B, a random sample of 35 individuals from a target audience was selected to participate in a copy test.
Participants viewed two ads, one of which was the ad being tested (cola B). Participants then answered a series of questions about how much they liked the ads. An
adindex measure was created and shown in the accompanying table; the higher the adindex value, the more likeable the ad. State your findings and conclusions.
Assume α = 0.05.
(
H₁: HD <0
Determine the test statistic, tSTAT ·
tSTAT = (Round to two decimal places as needed.)
Find the p-value for the test statistic.
The p-value is.
(Round to three decimal places as needed.)
State your conclusion.
Ho. There
H₁: HD 0
(
...)
▼ sufficient evidence to conclude that the mean adindex ratings are higher for cola B than for cola A.
Transcribed Image Text:To assess the effectiveness of a cola video ad for cola B, a random sample of 35 individuals from a target audience was selected to participate in a copy test. Participants viewed two ads, one of which was the ad being tested (cola B). Participants then answered a series of questions about how much they liked the ads. An adindex measure was created and shown in the accompanying table; the higher the adindex value, the more likeable the ad. State your findings and conclusions. Assume α = 0.05. ( H₁: HD <0 Determine the test statistic, tSTAT · tSTAT = (Round to two decimal places as needed.) Find the p-value for the test statistic. The p-value is. (Round to three decimal places as needed.) State your conclusion. Ho. There H₁: HD 0 ( ...) ▼ sufficient evidence to conclude that the mean adindex ratings are higher for cola B than for cola A.
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Transcribed Image Text:THANH95998272282296009 1 3 4 10 11 12 13 14 15 16 17 18 19 21 23 24 30 31 32 33 34 35 36 37 38 39 40 A Cola A 83 85 81 80 59 71 69 60 59 61 86 67 62 77 69 73 70 87 65 68 78 62 70 79 59 76 60 77 63 72 67 76 73 67 78 B Cola B 90 80 76 86 87 90 86 72 90 69 68 81 71 78 82 71 66 76 75 79 94 86 70 84 76 69 91 88 76 82 81 83 70 63 91 с D E F
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