Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Quetion in picture
Transcribed Image Text:8. Choose the best answer.
This tip for managing a successful sales force suggests that what the sales force accomplishes is more
important than how they do so.
Inspire success.
Put the right incentives in place.
Be results oriented.
Avoid a one-size-fits-all approach.
Set high but realistic goals.
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