'Third place ideal' is a credo built by Starbucks as a business strategy to compete in the fast food restaurant industry, especially coffee shops. For urban communities, especially in this era of Before the Covid pandemic hit the world, most of the time was spent in homes and places work. Therefore, making these two places as ideal places is a dream most of them. Between those two ideal places, they traveled and socialize, both for business purposes and for personal matters. The need for space The ideal third between home and work was intelligently captured by Starbucks with create a comfortable and inclusive atmosphere in strategic places. With business strategy With this, Starbucks managed to grow rapidly in urban areas in various countries in the world. However rapid growth has the potential to cause problems that hinder effectiveness implementation of business strategy, as experienced by Starbucks. Question: Identify at least 3 problems that hinder the implementation of Starbucks' business strategy.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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'Third place ideal' is a credo built by Starbucks as a business strategy to compete in the fast food restaurant industry, especially coffee shops. For urban communities, especially in this era of Before the Covid pandemic hit the world, most of the time was spent in homes and places work. Therefore, making these two places as ideal places is a dream most of them. Between those two ideal places, they traveled and socialize, both for business purposes and for personal matters. The need for space The ideal third between home and work was intelligently captured by Starbucks with create a comfortable and inclusive atmosphere in strategic places. With business strategy With this, Starbucks managed to grow rapidly in urban areas in various countries in the world. However rapid growth has the potential to cause problems that hinder effectiveness implementation of business strategy, as experienced by Starbucks.

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Identify at least 3 problems that hinder the implementation of Starbucks' business strategy.

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