Think of the logistics challenges Amazon UK is facing: they are sourcing from thousands of bookstores and through a few distributions centres they are delivering in millions of customers. Think now of the alternative setup that they just started implementing a few months ago where they have added another layer in this transportations network in-between the end customers and the distribution centres: that of collection points in local shops. (a) Give a generic formulation of a logistics cost minimisation LP problem for Amazon UK before the layer with the collection points was added, (b) give a generic formulation of a logistics cost minimisation LP problem for Amazon UK with the collection points, (c) expand the latter so as to allow for transhipments in between the distributions centres and provide both a
Think of the logistics challenges Amazon UK is facing: they are sourcing from thousands of bookstores and through a few distributions centres they are delivering in millions of customers. Think now of the alternative setup that they just started implementing a few months ago where they have added another layer in this transportations network in-between the end customers and the distribution centres: that of collection points in local shops. (a) Give a generic formulation of a logistics cost minimisation LP problem for Amazon UK before the layer with the collection points was added, (b) give a generic formulation of a logistics cost minimisation LP problem for Amazon UK with the collection points, (c) expand the latter so as to allow for transhipments in between the distributions centres and provide both a
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 2DYMP
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