Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
the role of social media in customer relationship management (CRM).
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Step 1
The emergence of social media has significantly changed how consumers choose products and how brands engage with consumers during the buying process. Social media is becoming crucial in decision-making and brand advocacy for both B2B and B2C companies. CRM is an Acronym for Customer Relationship Management. As the term suggests that CRM and the application of social media go hand-in-hand in modern marketing operations.
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