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the role of social media in customer relationship management (CRM).
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- How does T-Mobile company address SMIS security concerns? Do they have a social media policy for employees? How do they manage inappropriate content and unfavorable reviews?What are the most effective strategies a company can use implementing social media to address negative customer service reviews?When speaking about social media software, how would you describe it in scm?
- Discuss the concept of Social CRM (SCRM) and its significance in today's business landscape. Provide examples of how social media data can be integrated into CRM systems.What are the problems encountered by SMEs when using social media for marketing their business?What are some of the most common mistakes that organizations make in their social media marketing efforts, and how can they avoid these pitfalls? How can organizations balance the need to engage with customers on social media with the need to protect their brand reputation and minimize the risk of negative feedback? How can organizations measure the success of their social media marketing efforts and determine the ROI of their investment in social media? What metrics should they track, and how can they use data and analytics to optimize their social media campaigns?
- How can you spot fake social media content?Assume you are a customer relationship manager for a company. Imagine you want to change the company's current social media strategy. How do you define your target audience on social media?For companies in general, identify and discuss three opportunities and three threats associated with social networking activities on the Internet.