Answered: There is 6 criteria for evaluating…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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There is 6 criteria for evaluating secondary research. Can you explain 4 of the 6?

Expert Solution

Step 1 Introduction

Any dataset that was gathered by someone other than the user is referred to as secondary data—also referred to as second-party data.

Secondary sources of data are extremely helpful.They permit scientists and information examiners to fabricate huge, top notch data sets that assist with tackling business issues.Analysts can improve the quality and accuracy of their insights by adding secondary data to their datasets.The majority of secondary data comes from outside sources.However, repurposed secondary data is also included in the category of secondary data.

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