There are two fundamental insights which market intelligence provides to an organization, namely Competitive Insight and Market Insight. From the extract what fundamental insights can one draw in order to understanding the market in the eastern suburb of Melbourne?
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- 3. Suppose that a logistics company is designing its offering for a manufacturer of frozen foods to deliver their products to various retailers. Assume that the logistics company follows differentiation strategy to gain competitive advantage. How would this logistics company design the following aspects of the offering in order to create value for the frozen food manufacturer? (a) Product (b) Service (c) Delivery (d) AdviceExplain the basis of segmenting Service Market. Elaborate the concept of perpetual map for positioning using example of an airlineMajestic Cleaning & Laundry Services is an independently owned enterprise headquartered in the busy commercial the Red Hills Road area, in Kingston, Jamaica. The business offers a wide range of services including washing, ironing and dry cleaning of apparels. “Anything you want to clean.” The business has seen great exponential growth in sales over the past five (5) years, especially since it outsourced its sales function to HGS. Since HGS has been tasked with increasing Majestic Laundromat’s B2B portfolio, they have won a 5-year contract to clean and iron graduation gowns for over 5 schools in Kingston.The HGS sales people have been the force that drove sales in the past three (3) years, from$2 million to $4 million and last year $7 million.HGS is given a 10% commission on sales and a 2% bonus when a payment is made before the service is completed. Mrs. L. James, the owner of two businesses, is a true entrepreneur with long-term vision but lacks managerial skills and training.…
- Describe some of the key factors that guide service and retail location decisions.A10 Explain "Columbia Sportswear" clothing brands Promotion plan. (in terms of how they promote? who they promote too? how often they promote? and how much they spend on promoting their clothing brand.)Write Mission and Objectives of a Grocery Store and five possible business strategies to achieve the business mission and objectives using info-graphic features.
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- Long detailed explanation using supply chain management and inventory management/project management theory and also include how each challenge would be addressed?Unique Shopping Mall, Narowal provides the facilities of restaurants, shops, art galleries, a hotel and leafy public spaces. It was established down the hill with the prime objective of offering unique shopping experience to the customers Mission statement of the mall conveys that it is a place for people who appreciate the finer things in life. It was a very successful until 2017. However, in the first quarter of 2018, number of customers visiting the mall started to decline. Therefore, the management decided to develop a better understanding of its shoppers in order to take the shopping experience to a next level. The management wants to know what attracts customers to its stores, what customers need while shopping and how they go about shopping. Based on these insights, it wants to develop strategies that are closely aligned with its customers’ shopping strategies, needs and preferences. The management hired you as a business consultant to provide recommendations…How did CitizenM Hotels create value for their frequent traveler target market without raising costs? Make sure you explain the strategic approach used rather than just describing the activities implemented by the hotel.