There are some famous examples of companies struggling to successfully expand in foreign markets, because they didn't understand or underestimated the cultural difference. Dominoes Pizza in Italy, Disneyland Paris, and Starbucks in France come to mind. Similarly, foreign companies don't always successfully capture US market share. Can you think of any other examples?

There are some famous examples of companies struggling to successfully expand in foreign markets, because they didn't understand or underestimated the cultural difference. Dominoes Pizza in Italy, Disneyland Paris, and Starbucks in France come to mind. Similarly, foreign companies don't always successfully capture US market share. Can you think of any other examples?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter6: International Management

Section6.3: The Globe Framework

Problem 2DQ: What are the implications of the above differences for how business is conducted in Malaysia and...

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