Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The makers of electronic products, such as smartphones and video games, keep bringing out new, improved versions of their products. How does this affect our use of resources? What inspires people to line up in the middle of the night to buy these products?
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