The Walt Disney Company (DIS) is a global entertainment company that is organized into four business egments as follows: Media Networks: elevision production and distribution, including ABC television network, ESPN, National Geographic. arks, Experiences, and Products: heme parks and resorts, including Walt Disney World and Disneyland; Experiences, including Disney Cruise Line nd Disney Vacation Club; Products, including Disney and Pixar characters, comic books, and magazines. tudio Entertainment: lusic and motion picture production and distribution, including Twentieth Century Studios, Marvel, and Lucasfilm.

FINANCIAL ACCOUNTING
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Chapter1: Financial Statements And Business Decisions
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Segment Contribution Margin Analysis
The Walt Disney Company (DIS) is a global entertainment company that is organized into four business
segments as follows:
Media Networks:
Television production and distribution, including ABC television network, ESPN, National Geographic.
Parks, Experiences, and Products:
Theme parks and resorts, including Walt Disney World and Disneyland; Experiences, including Disney Cruise Line
and Disney Vacation Club; Products, including Disney and Pixar characters, comic books, and magazines.
Studio Entertainment:
Music and motion picture production and distribution, including Twentieth Century Studios, Marvel, and Lucasfilm.
Direct-to-Consumer & International:
Streaming services, including Disney+, ESPN+, and Hulu.
For a recent year, Disney reported the following segment results (in millions):
Segment
Parks,
Experiences,
and Products
Revenues
Segment
$28,393
$16,502
$9,636
Operating expenses
(19,371)
(16,583)
(7,135)
Operating income
$9,022
$(81)
$2,501
Assume the following percentages of total operating expenses for each segment are variable:
Media Networks
Parks, Experiences, and
Products
Studio Entertainment
Direct-to-Consumer &
Segment
Media
Networks
International
Percentage of
Variable
Operating Expenses
75%
60%
80%
Segment
Entertainment
70%
Direct-to-
Consumer
& International
The Walt Disney Company
Variable Costing Income Statement
$16,967
(19,773)
$(2,806)
a. Prepare a variable costing income statement for The Walt Disney Company by segment. Round all amounts
to the nearest million.
Transcribed Image Text:Segment Contribution Margin Analysis The Walt Disney Company (DIS) is a global entertainment company that is organized into four business segments as follows: Media Networks: Television production and distribution, including ABC television network, ESPN, National Geographic. Parks, Experiences, and Products: Theme parks and resorts, including Walt Disney World and Disneyland; Experiences, including Disney Cruise Line and Disney Vacation Club; Products, including Disney and Pixar characters, comic books, and magazines. Studio Entertainment: Music and motion picture production and distribution, including Twentieth Century Studios, Marvel, and Lucasfilm. Direct-to-Consumer & International: Streaming services, including Disney+, ESPN+, and Hulu. For a recent year, Disney reported the following segment results (in millions): Segment Parks, Experiences, and Products Revenues Segment $28,393 $16,502 $9,636 Operating expenses (19,371) (16,583) (7,135) Operating income $9,022 $(81) $2,501 Assume the following percentages of total operating expenses for each segment are variable: Media Networks Parks, Experiences, and Products Studio Entertainment Direct-to-Consumer & Segment Media Networks International Percentage of Variable Operating Expenses 75% 60% 80% Segment Entertainment 70% Direct-to- Consumer & International The Walt Disney Company Variable Costing Income Statement $16,967 (19,773) $(2,806) a. Prepare a variable costing income statement for The Walt Disney Company by segment. Round all amounts to the nearest million.
Studio Entertainment
Direct-to-Consumer &
International
Line Item Description
a. Prepare a variable costing income statement for The Walt Disney Company by segment. Round all amounts
to the nearest million.
Operating income/loss
Media Networks
$
Studio Entertainment
80%
The Walt Disney Company
Variable Costing Income Statement
(in millions)
Media Parks, Experiences,
Networks and Products
Parks, Experiences, and Products
70%
LA
Direct-to-Consumer & International
b. Compute the contribution margin ratio for each segment. Round ratios to the nearest tenth of a percent.
Contribution
Margin Ratio
%
%
%
Studio
Entertainment
%
$
Direct-to-Consumer &
International
$
Transcribed Image Text:Studio Entertainment Direct-to-Consumer & International Line Item Description a. Prepare a variable costing income statement for The Walt Disney Company by segment. Round all amounts to the nearest million. Operating income/loss Media Networks $ Studio Entertainment 80% The Walt Disney Company Variable Costing Income Statement (in millions) Media Parks, Experiences, Networks and Products Parks, Experiences, and Products 70% LA Direct-to-Consumer & International b. Compute the contribution margin ratio for each segment. Round ratios to the nearest tenth of a percent. Contribution Margin Ratio % % % Studio Entertainment % $ Direct-to-Consumer & International $
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