Analyze The Walt Disney Company by segment The Walt Disney Company (DIS) is a leading worldwide entertainment company. Disney operates four business segments. These segments and some of their larger businesses are: • Media Networks: ABC Network, ESPN, Disney Channel, and A&E • Parks and Resorts: Walt Disney World Resort, Disneyland, and International Disney Resorts • Studio Entertainment: Walt Disney Pictures, Pixar, Marvel, and Lucasfilm Consumer Products and Interactive Media: Licensing of Disney characters, publishing, and retail stores Recent comparative revenues for the four segments are as follows (in millions): Segment Year 3 Year 1 Media Networks $23,689 $21,152 Parks and Resorts 16,974 15,099 Studio Entertainment 7,278 9,441 Consumer Products and Interactive Media 5,528 5,284 $55,632 $48,813 Total a. Prepare a vertical analysis of the segment sales to total sales for Year 1 and Year 3. Round percentages to nearest whole percent. Note: Due to rounding, your totals may exceed 100 percent. Year 3 Segment Year 3 Percentage Year 1 Year 1 Percentage % $21,152 Media Networks $23,689 Parks and Resorts 16,974 15,099 Studio Entertainment 9,441 7,278 Consumer Products & Interactive Media 5,528 5,284 % $48,813 Total $55,632 b. The revenues of Parks and Resorts and Consumer Products & Interactive Media segments as a percentage of total revenue has from Year 1 to Year 3. The offsetting gains came from two-percentage point gains from from Year 1 to Year 3. Thus, there was slight adjustment in the relative segment sales between Year 1 and Year 3. C. Prepare a horizontal analysis of the segment sales between Year 1 and Year 3. Round percentages to nearest whole percent. Amount Change % Change Segment Year 3 Year 1 Media Networks $23,689 $21,152 Parks and Resorts 16,974 15,099 Studio Entertainment 9,441 7,278 Consumer Products & Interactive Media 5,528 5,284 $55,632 $48,813 Total d. Which segment showed the largest growth? Which segment showed the smallest growth? %24