The two CEOs of green Toys company in which you are employed as the most senior global marketing consultant have approached you to do an analysis of Jamaica. The Analysis should entail the following: 1. The criteria for international selection of this specific location. Using relevant references as supporting evidence. 2. Give details of the "Key Success Factors" Green Toys , which will make it globally competitive and HOW it can impact global sales in the chosen market 3. Discuss at least TWO Global marketing entry strategies to penetrate this market. Explain with reason(s) using credible references for selecting those strategies. 4. Discuss the Political, Economic, Cultural and Technological challenges you envisage that Green Toys might encounter in entering the international market AND explain with reason/s which of those challenges would have the biggest effect on sales
QUESTION The two CEOs of green Toys company in which you are employed as the most senior global marketing consultant have approached you to do an analysis of Jamaica. The Analysis should entail the following:
1. The criteria for international selection of this specific location. Using relevant references as supporting evidence.
2. Give details of the "Key Success Factors" Green Toys , which will make it globally competitive and HOW it can impact global sales in the chosen market
3. Discuss at least TWO Global marketing entry strategies to penetrate this market. Explain with reason(s) using credible references for selecting those strategies.
4. Discuss the Political, Economic, Cultural and Technological challenges you envisage that Green Toys might encounter in entering the international market AND explain with reason/s which of those challenges would have the biggest effect on sales
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