The twins, Nikki and Sean want to open a small convenience store. They have to decide whether to build a small, medium or big store. They consulted their older brother, Dave, who is a market analyst. Dave told them that he just finished a market study for a similar venture and his findings indicated a 0.35 probability that demand will be low and a 0.65 probability that demand will be high. If Nikki and Sean build a small store and demand is low, the net present value will be $150,000.  If demand is high they have the option to buy their inventory from a wholesaler and realize a net present value of $100,000. If they decide they want to expand, they stand to realize a net present value of $120,000.  If the twins build a medium-sized store and demand is low, the net present value will be $175,000. If the demand turns out to be high, they can do nothing and realize a net present value of $100,000. If they expand, they could realize a net present value of $135,000. If Nikki and Sean build a big grocery store and demand is low, the net present value will be $50,000. If demand turns out to be high the net present value will be $250,000. Develop a complete decision tree for this problem. What is your final recommendation to Nikki and Sean?

Advanced Engineering Mathematics
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ISBN:9780470458365
Author:Erwin Kreyszig
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Chapter2: Second-order Linear Odes
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The twins, Nikki and Sean want to open a small convenience store. They have to decide whether to build a small, medium or big store. They consulted their older brother, Dave, who is a market analyst. Dave told them that he just finished a market study for a similar venture and his findings indicated a 0.35 probability that demand will be low and a 0.65 probability that demand will be high.

If Nikki and Sean build a small store and demand is low, the net present value will be $150,000.  If demand is high they have the option to buy their inventory from a wholesaler and realize a net present value of $100,000. If they decide they want to expand, they stand to realize a net present value of $120,000.  If the twins build a medium-sized store and demand is low, the net present value will be $175,000. If the demand turns out to be high, they can do nothing and realize a net present value of $100,000. If they expand, they could realize a net present value of $135,000. If Nikki and Sean build a big grocery store and demand is low, the net present value will be $50,000. If demand turns out to be high the net present value will be $250,000.

Develop a complete decision tree for this problem. What is your final recommendation to Nikki and Sean?

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