The trend for cost of goods sold is it is decreasing as a percentage of sales and the trend for total marketing costs as a percentage of sales is increasing. What does this suggest to the company CEO? The CEO would want to analyze the company’s cost structure – particularly the contribution margin ratio, the relevant ranges for fixed expenses and the company’s marketing and production expenses The CEO would want to analyze whether operations has done something that reduces production costs, but that has also made the product less attractive in the customers’ eyes The CEO would want to analyze the company's margin % and asset utilization The CEO would want to analyze the company's cost of capital

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A: Answer to the above questions are answered below :

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