The Tennis Shop sells premium tennis rackets. Currently, it sells 12,000 rackets annually at an average price of $200 each. The shop is considering adding a mid-range line of rackets that would sell for $140 each. Management estimates they can sell 5,000 of the mid-range rackets but will lose 1,800 sales of the premium rackets as a result. What is the amount of the sales that should be used when evaluating the addition of the mid-range rackets? A) $340,000 B) $700,000 C) $360,000 D) $2,400,000 E) $260,000
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- Sparkle, Inc., sells customized accessories. Currently, it sells 10, 000 sparkly phone cases annually at an average price of $55 a case. It is considering adding a lower -priced (less sparkly) line of phone cases, which sell for $29 a pair. Sparkle, Inc., estimates it can sell 5,000 of the lower-priced cases but will sell 1,000 less of the higher-priced cases by doing so. What is the dollar amount of sales that should be used when evaluating the addition of the lower-priced phone cases?Hyperion, Inc. currently sells its latest high-speed color printer, the Hyper 500, for $350. It plans to lower the price to $300 next year. Its cost of goods sold for the Hyper 500 is $200 per unit, and thi year's sales are expected to be 20,000 units.a) Suppose that if Hyperion drops the price to $300 immediatley, it can increase this year's sales by 25% to 25,000 units. What would be the incremental impact on this eyar's EBIT of such a price drop?b) Suppose that for each printer sold, Hyperion expects additional sales of $75 per year on ink cartridges for the next years, and Hyperion has a gross profit margin of 70% on ink cartridges. What is the incremntal impact on EBIT for the next three years of a priced drop this year?Vijay
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