The teenage boy had decided to buy a pair of Nike running shoes which all his friends were wearing. Based on the Asian hierarchy of Needs. He is satisfying: * O Admiration needs O Affiliation needs Status needs Safety needs
The teenage boy had decided to buy a pair of Nike running shoes which all his friends were wearing. Based on the Asian hierarchy of Needs. He is satisfying: * O Admiration needs O Affiliation needs Status needs Safety needs
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.8: Positioning Strategies And Value Propositions
Problem 1LO
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