The teenage boy had decidedto buy a pair of Nike runningshoes which all his friendswere wearing. Based on theAsian hierarchy of Needs. He issatisfying: *Safety needsAffiliation needsStatus needsO Admiration needsSanita bought 45% of Snaiderokitchen design, this is knownas:OwnershipFranchisingGreenfield investmentEquity stake

Asian needs of the hierarchy are somewhat different than the western needs of hierarchy. The levels…

The teenage boy had decided to buy a pair of Nike running shoes which all his friends were wearing. Based on the Asian hierarchy of Needs. He is satisfying: O Safety needs O Affiliation needs Status needs O Admiration needs

The teenage boy had decided to buy a pair of Nike running shoes which all his friends were wearing. Based on the Asian hierarchy of Needs. He is satisfying: O Safety needs O Affiliation needs Status needs O Admiration needs

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.

Question

The teenage boy had decided
to buy a pair of Nike running
shoes which all his friends
were wearing. Based on the
Asian hierarchy of Needs. He is
satisfying: *
Safety needs
Affiliation needs
Status needs
O Admiration needs
Sanita bought 45% of Snaidero
kitchen design, this is known
as:
Ownership
Franchising
Greenfield investment
Equity stake

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