The store manager of a local independent grocery store thought customers might stay in the store longer if slow, easy-to-listen to music were played over the store’s intercom system. After some thought, the manager considered whether he should hire a marketing researcher to design an experiment to test the influence of music tempo on shoppers’ behaviors. Answer the following questions: How would you operationalize the indep

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
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The store manager of a local independent grocery store thought customers might stay in the store longer if slow, easy-to-listen to music were played over the store’s intercom system. After some thought, the manager considered whether he should hire a marketing researcher to design an experiment to test the influence of music tempo on shoppers’ behaviors. Answer the following questions:

  1. How would you operationalize the independent variable?
  2. What dependent variables do you think might be important in this experiment?
  3. Develop a hypothesis for each of your dependent variables.
  4.  
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