Answered: the space provided before Distribution…

Database System Concepts

7th Edition

ISBN:9780078022159

Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Chapter1: Introduction

Section: Chapter Questions

Problem 1PE

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IDENTIFICATION

Transcribed Image Text:nt: Test-I-Identification Directions: Inside the box are the answer of the following statements below the box. Pick it out and write it on the space provided before each item. Promotion Distribution Product Executive Summary Packaging Competition Financial Market Market Opportunity Prices Marketing Strategy Profitability Target Audience Viability Satisfiers 1. How and what will we communicate with buyers or customers? Do we have a marketing strategy with appropriate promotional, advertising, and branding strategies in place? 2. What product will be offered and how is it unique? 3. How and when will we move our product to market? What market channel will we use? 4. Who are our competitors and how will we position ourselves to compete? Are there threats from new entrants? 5. Who are the target customers and what do they value? 6. How will we present the product to the customer? 7. How will we price our product? What is the perceived value of our product to the consumer? Is our price in line with the market's perceived value? 8. is arguably the most important section in the entire business plan. Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan (which may be dozens or hundreds of pages long). 9. This section is particularly informative for investors and leadership teams to determine funding strategies, investment opportunities, etc. 10. This is where you'll detail the opportunity in the market. 11. This section will describe who your customer segments are in detail. What is the demographic and psychographic information of your audience? 12. The brand positioning vision and how you'll cultivate it. 13. The product has a good performance and can be recommended to others to be purchased. 14. It is the expression of the market desire explicitly. 15. It is conducting a product profitability analysis forecast the profitability of the new product that is planning to market. CONGRATULATIONS! You are succesfully done in making a detailed business plan. I hope you contenue to learn for the next module. jrl

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