The sales manager of a company has budgeted K120, 000 for an advertising programme for one of the firm’s product. The selected advertising programme consists of running advertisements in two different magazines. The advertisement for magazine 1 costs K2000 per run while the advertisement for magazine 2 costs K.5000 per run. Past experience has indicated that at least 20 runs in magazine 1, and at least 10 runs in magazine 2 are necessary to penetrate the market with any appreciable effect. Also, experience has indicated that there is no reason to make more than 50 runs in either of the two magazines. How many runs in magazine 1 and how many in magazine 2 should be made?
The sales manager of a company has budgeted K120, 000 for an advertising programme for one of the firm’s product. The selected advertising programme consists of running advertisements in two different magazines. The advertisement for magazine 1 costs K2000 per run while the advertisement for magazine 2 costs K.5000 per run. Past experience has indicated that at least 20 runs in magazine 1, and at least 10 runs in magazine 2 are necessary to penetrate the market with any appreciable effect. Also, experience has indicated that there is no reason to make more than 50 runs in either of the two magazines. How many runs in magazine 1 and how many in magazine 2 should be made?
Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
Section: Chapter Questions
Problem 1RQ
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The sales manager of a company has budgeted K120, 000 for an advertising programme for one of the firm’s product. The selected advertising programme consists of running advertisements in two different magazines. The advertisement for magazine 1 costs K2000 per run while the advertisement for magazine 2 costs K.5000 per run. Past experience has indicated that at least 20 runs in magazine 1, and at least 10 runs in magazine 2 are necessary to penetrate the market with any appreciable effect. Also, experience has indicated that there is no reason to make more than 50 runs in either of the two magazines. How many runs in magazine 1 and how many in magazine 2 should be made? Use simplex method.
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