Answered: The resource-based view of the firm…

The resource-based view of the firm Dynamic capabilities The resource portfolio Figure 6.1 Understanding the organisational Dynamic marketing capabilities Marketing assets resource base

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

explain this diagram according to strategic marketing course and explain all headings and should be accurate

The resource-based
view of the firm
Dynamic
capabilities
The resource
portfolio
Figure 6.1
Understanding
the organisational
Dynamic marketing
capabilities
Marketing assets
resource base

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