The Reklama Advertising Agency has a client who wants to buy TV advertisement slots. The client wants to reach the largest possible target audience within their budget of f3 m. Reklama have been offered peak and off-peak slots by one network. These slots reach 14 million and 4 million people respectively. A peak slot costs £150,000 and an off-peak slot £50,000
The Reklama Advertising Agency has a client who wants to buy TV advertisement slots. The client wants to reach the largest possible target audience within their budget of f3 m. Reklama have been offered peak and off-peak slots by one network. These slots reach 14 million and 4 million people respectively. A peak slot costs £150,000 and an off-peak slot £50,000
Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
Section: Chapter Questions
Problem 1RQ
Related questions
Question
The Reklama Advertising Agency has a client who wants to buy
TV advertisement slots. The client wants to reach the largest
possible target audience within their budget of f3 m. Reklama
have been offered peak and off-peak slots by one network.
These slots reach 14 million and 4 million people respectively.
A peak slot costs £150,000 and an off-peak slot £50,000. The
network only has twelve peak slots available within the
timescale the client wants and they insist that at least ten of
the slots they sell to Reklama are off-peak.
(a) How many of each type of slot should Reklama book to
maximize the audience for the client, and what is the max-
imum total audience?
(b) Independent analysis suggests that the audiences are actu-
ally 12 million for the peak and 5 million for the off-peak
slots. Should Reklama change the booking in the light of
this new information, and if so, to what?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps with 2 images
Recommended textbooks for you
Advanced Engineering Mathematics
Advanced Math
ISBN:
9780470458365
Author:
Erwin Kreyszig
Publisher:
Wiley, John & Sons, Incorporated
Numerical Methods for Engineers
Advanced Math
ISBN:
9780073397924
Author:
Steven C. Chapra Dr., Raymond P. Canale
Publisher:
McGraw-Hill Education
Introductory Mathematics for Engineering Applicat…
Advanced Math
ISBN:
9781118141809
Author:
Nathan Klingbeil
Publisher:
WILEY
Advanced Engineering Mathematics
Advanced Math
ISBN:
9780470458365
Author:
Erwin Kreyszig
Publisher:
Wiley, John & Sons, Incorporated
Numerical Methods for Engineers
Advanced Math
ISBN:
9780073397924
Author:
Steven C. Chapra Dr., Raymond P. Canale
Publisher:
McGraw-Hill Education
Introductory Mathematics for Engineering Applicat…
Advanced Math
ISBN:
9781118141809
Author:
Nathan Klingbeil
Publisher:
WILEY
Mathematics For Machine Technology
Advanced Math
ISBN:
9781337798310
Author:
Peterson, John.
Publisher:
Cengage Learning,
