The recommended mode of entry for a small furniture company would be exporting. This involves a lower risk and the business can enter quickly into the market. The company can manufacture its products in the home country and export them to the foreign countries. They can include the cost of transportation along with the product cost.Explain briefly why exporting will be the best option

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
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The recommended mode of entry for a small furniture company would be exporting. This involves a lower risk and the business can enter quickly into the market. The company can manufacture its products in the home country and export them to the foreign countries. They can include the cost of transportation along with the product cost.Explain briefly why exporting will be the best option

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