The Price competition is muted in the soft drink industry dominated by Pepsi and Coke. Which of the following is not a possible reason? Their products are heterogeneous They have a very strong brand loyalty They have great economies of scale There is a strong network effect correct

The Price competition is muted in the soft drink industry dominated by Pepsi and Coke. Which of the following is not a possible reason? Their products are heterogeneous They have a very strong brand loyalty They have great economies of scale There is a strong network effect correct

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

The Price competition is muted in the soft drink industry dominated by Pepsi and Coke. Which of the following is not a possible reason?

Their products are heterogeneous

They have a very strong brand loyalty

They have great economies of scale

There is a strong network effect

correct

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