The owner of Showtime Movie Theaters, Inc., used multiple regression analysis to predict gross revenue (y) as a function of television advertising (1) and newspaper advertising (*2). Weekly Gross Television Newspaper Revenue Advertising Advertising ($1000s) ($1000s) ($1000s) 96 6.0 2.5 90 2.0 3.0 96 5.0 2.5 92 3.5 2.5 96 4.0 3.3 95 3.5 3.3 94 2.5 4.2 95 4.0 3.5 The estimated regression equation was ŷ = 79.4+1.94x1 + 2.40x2. The computer solution provided SST = 33.5 and SSR = 29.283. a. Compute and interpret R and R. (to 3 decimals). R = R = b. When television advertising was the only independent variable, R = 0.653 and R = 0.595. Do you prefer the multiple regression results? Explain. No, because less variability is explained when both independent variables are used

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The owner of Showtime Movie Theaters, Inc., used multiple regression analysis to predict gross revenue (y) as a function of television advertising (x1) and newspaper advertising (*2).
Weekly Gross
Television
Newspaper
Revenue
Advertising
Advertising
($1000s)
($1000s)
($1000s)
96
6.0
2.5
90
2.0
3.0
96
5.0
2.5
92
3.5
2.5
96
4.0
3.3
95
3.5
3.3
94
2.5
4.2
95
4.0
3.5
The estimated regression equation was ŷ = 79.4 + 1.94x1 + 2.40x2.
The computer solution provided SST = 33.5 and SSR = 29.283.
a. Compute and interpret R2 and R. (to 3 decimals).
R2 =
R =
b. When television advertising was the only independent variable, R = 0.653 and R = 0.595. Do you prefer the multiple regression results? Explain.
No, because less variability is explained when both independent variables are used
Transcribed Image Text:The owner of Showtime Movie Theaters, Inc., used multiple regression analysis to predict gross revenue (y) as a function of television advertising (x1) and newspaper advertising (*2). Weekly Gross Television Newspaper Revenue Advertising Advertising ($1000s) ($1000s) ($1000s) 96 6.0 2.5 90 2.0 3.0 96 5.0 2.5 92 3.5 2.5 96 4.0 3.3 95 3.5 3.3 94 2.5 4.2 95 4.0 3.5 The estimated regression equation was ŷ = 79.4 + 1.94x1 + 2.40x2. The computer solution provided SST = 33.5 and SSR = 29.283. a. Compute and interpret R2 and R. (to 3 decimals). R2 = R = b. When television advertising was the only independent variable, R = 0.653 and R = 0.595. Do you prefer the multiple regression results? Explain. No, because less variability is explained when both independent variables are used
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