Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Otani Company Inc. is a renowned technological firm. It manages many strategic business units (SBUs) in which each SBU _______.?
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The blank will be filled with ‘has its return on investment’.
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