The market of sports clothing is characterized by the extreme rivalry and competition going on between leading manufacturing firms, such as Adidas, Nike and Puma. The application of constant and updated technological innovation and excellence has resulted in generating a powerful competitive advantage for Adidas and Nike, that Puma finds hard to beat. In fact, both companies succeeded to introduce special wearable devices products (like running shoes with built-in sensors) that could feed data to customers online. Another form of competitive advantage for Adidas and Nike was the creation of a high level of clients involvement and loyalty. Getting regular clients feedback through an Internet mobile application, connecting them to the company’s web site, was probably the best strategy to stay ahead and to develop a long-term profitable relationship with clients. What is the information system strategy used by Adidas and Nike to get a competitive advantage? Focus on market niche Strengthen supplier intimacy Strengthen customer intimacy Low cost leadership Which force, according to Porter’s competitive forces model, is faced by Puma? Customers Substitute products Traditional competitors New market entrants Which current trend in hardware are Adidas and Nike using to connect with their customers? Consumerization of IT Cloud services Virtualization Mobile digital platform Which of the following current software trends may best apply to the creation of Adidas mobile application? Java Linux Quantum computing Software outsourcing

Computer Networking: A Top-Down Approach (7th Edition)

7th Edition

ISBN:9780133594140

Author:James Kurose, Keith Ross

Publisher:James Kurose, Keith Ross

Chapter1: Computer Networks And The Internet

Section: Chapter Questions

Problem R1RQ: What is the difference between a host and an end system? List several different types of end...

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The market of sports clothing is characterized by the extreme rivalry and competition going on between leading manufacturing firms, such as Adidas, Nike and Puma. The application of constant and updated technological innovation and excellence has resulted in generating a powerful competitive advantage for Adidas and Nike, that Puma finds hard to beat. In fact, both companies succeeded to introduce special wearable devices products (like running shoes with built-in sensors) that could feed data to customers online. Another form of competitive advantage for Adidas and Nike was the creation of a high level of clients involvement and loyalty. Getting regular clients feedback through an Internet mobile application, connecting them to the company’s web site, was probably the best strategy to stay ahead and to develop a long-term profitable relationship with clients. What is the information system strategy used by Adidas and Nike to get a competitive advantage? Focus on market niche Strengthen supplier intimacy Strengthen customer intimacy Low cost leadership Which force, according to Porter’s competitive forces model, is faced by Puma? Customers Substitute products Traditional competitors New market entrants Which current trend in hardware are Adidas and Nike using to connect with their customers? Consumerization of IT Cloud services Virtualization Mobile digital platform Which of the following current software trends may best apply to the creation of Adidas mobile application? Java Linux Quantum computing Software outsourcing

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