the marginal cost of production for laplops and printers is zero. arge only individual prices (not use the bundie price), what prices should it set for its laptops and printors to maximize profit? Assuming for simplicily that the firm as only one custormer ảng individual prices, the firm should charge a price for laptops of sof s as whole numbers.) (Enter your response as a whole number.) stly study, an outside consultant claims that the company could make more money from its customers if it sold laptops and printers together as a bundle instead of separately. Is the oc er of each type and that marginal cost is zero. How much does the firm eam in total from pure bundling? pure bundle price is S]. (Enter your response as a whole number.)

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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A computer hardware firm sells both laptop computers and printers. Through the magic oft focus groups, their pricing team determines that they have an equal number of three types of customers, and that these customers' reservation prices are
as illustrated in the figure below.
Laptop
Printer
Bundle
Customer A
Customer B
Customer C
$750
$1,000
$100
$150
$850
$1,150
$650
Se00
S50
Assume for simplicity the marginal cost of production for laptops and printers is zero.
in total?
If the firm were to charge only individual prices (not use the bundle price), what prices should it set for its laptops and printers to maximize profil? Assuming for simplicity that the firm has only one customers of each type, how much does it earm
To maximize profit using individual prices, the firm should charge a price for laptops of
p=0
and a price for printers of
(Enter your responses as whole numbers.)
In tum, profit isx=$. (Enter your response as a whole number.)
After conducting a costly study, an outside consultant claims that the company could make more money from its customers if it sold laptops and priters together as a bundle instead of separately. Is the consultant right? Assume again that the
firm has one customer of each type and that marginal cost is zero. How much does the firm ean in total from pure bundling?
The profit-maximizing pure bundle price is S. (Enter your response as a whole number.)
In tum, profit is x = $. (Enter your response as a whole number.)
Why does bundling pay or not pay?
V hecause customer reservation values for lantons and orinters in this example are
vl correlated.
Bundlina
Transcribed Image Text:A computer hardware firm sells both laptop computers and printers. Through the magic oft focus groups, their pricing team determines that they have an equal number of three types of customers, and that these customers' reservation prices are as illustrated in the figure below. Laptop Printer Bundle Customer A Customer B Customer C $750 $1,000 $100 $150 $850 $1,150 $650 Se00 S50 Assume for simplicity the marginal cost of production for laptops and printers is zero. in total? If the firm were to charge only individual prices (not use the bundle price), what prices should it set for its laptops and printers to maximize profil? Assuming for simplicity that the firm has only one customers of each type, how much does it earm To maximize profit using individual prices, the firm should charge a price for laptops of p=0 and a price for printers of (Enter your responses as whole numbers.) In tum, profit isx=$. (Enter your response as a whole number.) After conducting a costly study, an outside consultant claims that the company could make more money from its customers if it sold laptops and priters together as a bundle instead of separately. Is the consultant right? Assume again that the firm has one customer of each type and that marginal cost is zero. How much does the firm ean in total from pure bundling? The profit-maximizing pure bundle price is S. (Enter your response as a whole number.) In tum, profit is x = $. (Enter your response as a whole number.) Why does bundling pay or not pay? V hecause customer reservation values for lantons and orinters in this example are vl correlated. Bundlina
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