The logo for the Baskin Robbins ice cream chain is a particularly interesting example of visual design. At the top of the logo you can see the chain’s initials, “BR.” However, if you look closely, the center, lighter-colored portion also says “31” which refers to the number of flavors of icecream they offer. (In the original logo, everything is dark blue except the 31, which is pink.) Using Gestalt principles (proximity, similarity, closure, good continuation, common fate, good form), explain how we can see the figure as both “BR” and “31.” (Note: not all of the principles apply in this case.)
The logo for the Baskin Robbins ice cream chain is a particularly interesting example of visual design. At the top of the logo you can see the chain’s initials, “BR.” However, if you look closely, the center, lighter-colored portion also says “31” which refers to the number of flavors of icecream they offer. (In the original logo, everything is dark blue except the 31, which is pink.) Using Gestalt principles (proximity, similarity, closure, good continuation, common fate, good form), explain how we can see the figure as both “BR” and “31.” (Note: not all of the principles apply in this case.)
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
Problem 1TY
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The logo for the Baskin Robbins ice cream chain is a particularly interesting example of visual design. At the top of the logo you can see the chain’s initials, “BR.” However, if you look closely, the center, lighter-colored portion also says “31” which refers to the number of flavors of icecream they offer. (In the original logo, everything is dark blue except the 31, which is pink.) Using Gestalt principles (proximity, similarity, closure, good continuation, common fate, good form), explain how we can see the figure as both “BR” and “31.” (Note: not all of the principles apply in this case.)
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