The key challenge facing health firms is to deliver value. Value may be defined as the quotient of quality divided by cost. Discuss the challenge of increasing health care costs from the economic perspective (i.e., the demand side cost and supply side cost drivers).

The key challenge facing health firms is to deliver value. Value may be defined as the quotient of quality divided by cost. Discuss the challenge of increasing health care costs from the economic perspective (i.e., the demand side cost and supply side cost drivers).

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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