“The Influence of Marketing on Different Generations” Purpose: The purpose of this writing task is to use knowledge from ethos, pathos, and logos to effectively persuade the audience on effective appeals. Task: Choose an issue or claim that relates to advertising/marketing. Write an argument that persuades an audience to accept your explanation of the chosen side. Within your argument you will examine alternative hypotheses/opposing views and explain your reasons for rejecting them. Structure your argument with a strong argument that you establish in your introductory paragraph Provide details, analyzing factor that support your claims

According to the textbook, which of the following statements about advertising is (are) correct?   (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising.   (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products.   (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.

70 - 86. Read the case below and provide ONE (1) feasible recommendation on what kind of media and marketing message they should provide to avoid this scenario based on your evaluation/assessment. McDonald's has pulled out its ad dubbed by some as the "BF-GF commercial," after the Catholic Bishops' Conference of the Philippines (CBCP) called for them to stop airing the ad, reports Inquirer.net. The giant fast-food chain decided to pull out the 30-second ad from significant television networks yesterday after some Catholic Church officials said it could send the wrong message to children. In the commercial, a little girl asks a boy if she was already his girlfriend. The boy says no, claiming girlfriends are too demanding. However, he seemingly changes his mind when the girl says all she wants is the P25 French fries at McDonald's. McDonald's Philippines Vice President for Marketing Margot Torres told Radio Veritas that they have pulled out the ad because they respect the call of…

If you sell fire extinguishers and your advertising strategy is to show how you may save your family members' lives if you have an extinguisher during a fire, you are appealing to consumers that if they don't buy a fire extinguisher, they are risking their family members' lives. This is an example of * Humor appeal Fear appeal Rationality appeal Emotions appeal