The importance of culture on any managerial decisions can be perceived on two different layers: the corporate culture and the national culture. Globalization compels companies to internationalize, so they must choose a strategy that enables them to remain competitive in a global marketplace. A company's strategy defines its future, and correct planning and implementation is key to the company's success or failure. Companies face an environment often perceived as hostile and unstable, and they need to redefine their strategy,giving it a new orientation. locate at least two different scholarly sources on culture in the workplace. Discuss the following: Based on previous experiences and the information you derive from the literature, what is your perception about how companies approach the importance of corporate culture and national culture when defining their strategy? Explain your position with some real-world examples. How does corporate or national culture play a role in defining a strategy?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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The importance of culture on any managerial decisions can be perceived on two different layers: the corporate culture and the national culture. Globalization compels companies to internationalize, so they must choose a strategy that enables them to remain competitive in a global marketplace. A company's strategy defines its future, and correct planning and implementation is key to the company's success or failure. Companies face an environment often perceived as hostile and unstable, and they need to redefine their strategy,giving it a new orientation.

locate at least two different scholarly sources on culture in the workplace. Discuss the following:

  • Based on previous experiences and the information you derive from the literature, what is your perception about how companies approach the importance of corporate culture and national culture when defining their strategy? Explain your position with some real-world examples.

  • How does corporate or national culture play a role in defining a strategy?

 

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